CREATIVE DIRECTION
Campaign and Lifestyle Shoot for SHOW beauty and SHOW dry
Here is an example of a project I worked on from the initial concept to final assets.
The previous Shoots for the brand had been extremely high budget shoots and were outdated at the time, our aim was to modernise the look and feel of the brand by creating assets that could be used for events, web and social media channels. We wanted to show diversity and relatability something that the brand previously lacked.
Prior to the shoot I created moodboards for the photographers and helped source the modles. This was a very low budget shoot set up in one of our salons with a backdrop. On the day it was about making sure that we got shots that would be suitable for the graphics needed for the brand.
LIFESTYLE
During the shoot we also managed to get fantastic lifestyle shots on location, in the salon and also walking up and down Wimbledon Highstreet. These were great for social media
